Tourism is central to Europe’s economy, culture, and identity. It drives millions of jobs and connects communities across borders. For countries like Malta, it is more than an industry: it is our lifeline. Yet, as climate change reshapes our world, the future of tourism must evolve to thrive.

At the “EU Tourism: Resilience in the Climate Era” event I hosted at the European Parliament, we explored how to meet this challenge.

With the participation of European Commissioner Apostolos Tzitzikostas, policymakers, and industry leaders, we discussed the bold actions needed to ensure tourism not only recovers but leads in sustainability and innovation.

Tourism supports millions of jobs, but it faces challenges we can no longer ignore. Climate change, over-tourism, and shifting traveler expectations demand immediate action. For Malta, where tourism is tied to our economy and identity, this is not just a challenge; it is an opportunity to lead.

A European Tourism Union could unite the tools already available, like the Green Deal and Digital Transition, into a clear strategy for sustainability and inclusion. This framework would help protect Europe’s tourism identity while preparing it for the future.

But tourism is not just about policies, it is about people. Workers and small businesses need fair contracts, greener job opportunities, and year-round employment. Without investing in the people who power tourism, we cannot achieve lasting change.

Sustainability must guide every decision. Smarter visitor flow management, circular tourism models, and sustainable financing are essential to create a competitive, resilient industry. For Malta, this is personal. Our seas, heritage, and culture are not just attractions – they are our legacy.

This event was more than a discussion; it was a call to action. With Europe’s tools, talent, and vision, we can transform tourism into a global leader in sustainability. Together, we can shape a future where tourism does not just survive but thrives in the face of change